Thursday, January 23, 2014

Demystifying PR / panel discussion - D O N G H I A

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Tuesday, January 21st - 9:31am -12 degrees

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I had a feeling the star power and swank location would generate a lot of attendance. So I made a point of getting to the Donghia Showroom before the 9:30am discussion started.  New York City had just received 8" of snow the night before, so the 120+ people who made it to the panel discussion had a keen interest in the topic.

Demystifying PR, panel discussion at Donghia in the DDB | Decoration and Design Building - PR Executives Christina Juarez, Elizabeth Blitzer and Michael McGraw provided a bevy of information for those interested in increasing professional visibility . . . . Samantha Snowden did a great job facilitating the conversation which kicked off with a light hearted intro about smoke and mirrors. Many great messages were exchanged: "build your brand then start with PR" mentioned the stylish Christina Juarez. "Network with your peers" chimed Michael McGraw.  Elizabeth Blitzer sited some specific techniques and steps that all design professionals should follow - "professional photographs of your work are just as vital as attending industry events and lectures".

This was an informative discussion on how to increase professional visibility led by accomplished public relations experts.  Thank you Kate Jerde Cole, Marketing Manager of DDB, The Editor at LARGE and Donghia Showroom for coordinating this informative exchange of valuable marketing tools for all design professionals.

Panelists- Christina Juarez, Elizabeth Blitzer, Michael McGraw and
Samantha Snowden
discussion about the importance of investing in PR
Samantha Snowden was well prepared with excellent questions -
Her last question about what each PR Executive charges for 
services generated a lively discu$$ion 
Michael McGraw works with the legendary "Stark" company
I just sent a text message to
Donghia's handsome Showroom Director, Tomas Pedro Georgi
Christina Juarez has been cultivating industry brands for more than
25 years and remains a game changer in the design industry
Smart phones were in used for note taking by a large percentage of the audience 
The DD Building's swank Donghia showroom was the location
for the "DEMYSTIFYING PR"  discussion early Tuesday morning.
Patrick , Dustin, Lisa and Dwayne 
Mr. McGraw after his successful panel discussion -
mini-me mcgraw standing to his left ???
More than 120 attendees packed into the Donghia Showroom 
on a blizzard-like Tuesday morning
Dustin O'Neal listens carefully to the PR discussion
Sometimes the "behind the scenes" is the "power location"
Donghia Marketing Manager, Laura Steele- CEO, Andrea Rubelli,
DDB Marketing Director, Kate Cole and Marketing Wiz, Stephanie Zullo

Tyler Wisler on the phone . . . 


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About The Editor

A Design Industry Blog highlighting events, product launches and parties specifically focused in the Fashion, Real Estate, Interior and Architecture design communities. It has become a selective society focused Chronicle that has garnered an increased following of high profile professionals.

Manager, Business Development - A luxury publishing company expanding the sublime world of art, history and inspiration. Responsible for setup and coordination of the mass production of custom furniture collection. .

-Director, Sales and Marketing - A multi-faceted design driven company that creates and manufactures' distinctive modern furniture, lighting and accessories. - Responsible for 1.74 million (average) in annual sales for East Coast accounts for the past 5 years for NIEDERMAIER New York and instrumental in evolving a former retail operation into a successful trade resource. - Develop marketing and correspondence to Interior Design community. - Grow and maintain client roster with more than 2300 current design professionals. - Manage event planning and production for; product launches, artist exhibitions, magazine promotions, designer show houses and designer presentations. - Design and execute lobby window displays, tradeshow vignettes, showroom visuals, showroom floor plan and designed several successful furniture collections sold exclusively at NIEDERMAIER. - Hire, train, motivate all East Coast employees for various sales and support positions. - Manage day to day operation for a modern, multi-line, fast paced showroom. - Market product and services to Architects, Interior Designers, Retail Visual Designer and building developers.

Born in Santa Fe, New Mexico and raised in the small city of Las Cruces.
BBA from University of New Mexico
+ 3 years at UC Berkeley's Interior Design School. Resided in Albuquerque, San Francisco, Los Angeles, London, New York Member of: ASID, IIDA, Design Lab 13, NYC Film Critic Association