40th Anniversary Party -ROCHE BOBOIS

Thursday,June 5th, 2014 7:07pm 82 degrees

The Roche Bobois 40th Anniversary party began at 6 and I was running late. Chauffeured by yellow cab and wearing my new powder blue suit by Hugo Boss,  I started thinking about how much I like Roche Bobois parties, furniture and promotional ploys. 

When describing the look of Roche-Bobois, the designs are luxurious and comfortable. Modern, yet timeless. There is a strong sense of pared-down elegance that is tastefully carried out with each and every piece.  The Madison Avenue showroom is breathtaking with 30' columns and ornate moldings that embellish the expansive space.

I wasn't the only late arrival - the velvet rope was up and there were quite a few people waiting for the gorgeous clipboard lady to nod them through.   I love big parties they're so intimate - and this party was huge.  More than 600 design enthusiast converged and all seemed to have the same question . . .

How BIG is this showroom? 

Upstairs, downstairs, east wing, interior corridor - it was a fabulous design maze and I had the pleasure having "jet-set" 

Interior Designer, Ally Coulter escort me through.

She graciously introduced me to almost all the Roche Bobois dignitary .  She showed me the fully stocked Bastille Whiskey bar location.   We hopped downstairs to meet DJ Natasha. We indulged in savory treats by Pinch Food Design.  We posed for "smilebooth.com" photos with Holiday House Maven, Iris Dankner and even danced to my favorite song "I Want It All" by Karmin.  Okay, we twerked but discretely.  

While I'm thinking about it . . . a special acknowledgement to Katharina Plath - her stellar events are always designed for maximum enjoyment.  The step-and-repeat STAGE was genius and coaxed many design stars like Barbara Friedman, Sabine Rothman and Jamie Drake to pose for pictures. 

The Ally Coulter Excursion throughout the glamorous Roche Bobois showroom was a captivating visual and social delight.  I can't wait to do it again !   

PR Empress Katharina Plath (Head and Hand PR) and
 jet-set designer Ally Coulter (Queen of the night)

profiled is Julien Bigan and he is the Communications Director at RocheBobois ,
the tall gentleman is American Designer Steven Burks, the lovely blonde is
Avril Graham of Harper's Bazaar and to her left is Nicolas Roche who is responsible
for curating the beautiful collections at RocheBobois.

Gilles Bonan (CEO Roche Bobois) and Barbara Freidman (Publisher Elle Decor)

Luiji and legendary Interior Designer, Ronald Bricke

Lowell, nice guy and owner of Lowell/Edwards has been 
a pioneer in the installation of quality home theater systems.

DJ Natasha Diggs

Live band on the main floor

Harpers Bazaar loves fashion and design

the bookshelf wall was floor to ceiling

Guillaume Gentet and Lauren Wills

Designers Ally Coulter and Guillaume Gentet 

Ally Coulter, Jamie Drake and Iris Dankner

Sabine Rothman-Elle Decor Editorial Market Director 
Adam-El-Hout-Commercial Director of Roche Bobois
 and eminent Designer, Jamie Drake

Hillary Unger and Barbara Friedman having a divine design discussion

That's handsome Larry Arias in the middle of resplendent book ends

Lloyd Marks, pretty blonde and Michael Tavano

Team Roche Bobois 

design enthusiast:  
Michael Liu, Nac Joy, Anastasia Berestova, Tommy Santiago

(r) Nicolas Roche-Roche Bobois Creative Director 

Pg. 60

#rochebobois #celebration #forty #love #design #style #harpersbazaar

 #elledecor #reddress #bluesuit