Wednesday, August 21, 2013

Picnic By Design - DIFFA's sunset party

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August 21, 2013 – 8:25pm 79 degrees . . .. . . 


Page 6


Who knew the Scholastic Building had such a great venue for an indoor outdoor soiree.

Following the success of its inaugural event last year, DIFFA  hosted its second Picnic By Design event in which attendees purchased a original crafted basket conceived by New York’s top designers and shared dinner atop the roof of the Scholastic Building in Soho.

Patrick Hamilton, Dwayne Clark, Douglas Morris, Ron Marvin, Jana Weill, Cherie Bustamante were some of the design industry favorites at the event. Alla Harrington was spotted at the Mojita Bar making her own Patron cocktail.

Corey Damen Jenkins had a clever “Motown” theme picnic arrangement - Diana Ross however was not seen at the event.

Picnic by Design included an opportunity to win tickets to Dwell and New York Magazine’s second annual City Modern week, and cocktails following dinner. Baskets were purchased online—and sold out quickly! Other sponsors for the event were Robert Allen, Starbucks, Maya Romanoff, and New York Design Center.

Jana Weill (Robert Allen), Patrick Hamilton (askpatrick), Tiara Jewell (Robert Allen), Cherie Bustamante (Novita PR)
Kristin Coleman (Novita PR), Helene Oberman (Interior Design Magazine)

Corey Damen Jenkins and Alla Harrington having cocktails on the terrace.
Serniqua Dougherty and friend


Designers are getting younger and younger 



Carrie Leskowitz, Tom and Patrick


Dwayne Clark brightens the evening with a big smile





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A Design Industry Blog highlighting events, product launches and parties specifically focused in the Fashion, Real Estate, Interior and Architecture design communities. It has become a selective society focused Chronicle that has garnered an increased following of high profile professionals.

Manager, Business Development - A luxury publishing company expanding the sublime world of art, history and inspiration. Responsible for setup and coordination of the mass production of custom furniture collection. .

-Director, Sales and Marketing - A multi-faceted design driven company that creates and manufactures' distinctive modern furniture, lighting and accessories. - Responsible for 1.74 million (average) in annual sales for East Coast accounts for the past 5 years for NIEDERMAIER New York and instrumental in evolving a former retail operation into a successful trade resource. - Develop marketing and correspondence to Interior Design community. - Grow and maintain client roster with more than 2300 current design professionals. - Manage event planning and production for; product launches, artist exhibitions, magazine promotions, designer show houses and designer presentations. - Design and execute lobby window displays, tradeshow vignettes, showroom visuals, showroom floor plan and designed several successful furniture collections sold exclusively at NIEDERMAIER. - Hire, train, motivate all East Coast employees for various sales and support positions. - Manage day to day operation for a modern, multi-line, fast paced showroom. - Market product and services to Architects, Interior Designers, Retail Visual Designer and building developers.

Born in Santa Fe, New Mexico and raised in the small city of Las Cruces.
BBA from University of New Mexico
+ 3 years at UC Berkeley's Interior Design School. Resided in Albuquerque, San Francisco, Los Angeles, London, New York Member of: ASID, IIDA, Design Lab 13, NYC Film Critic Association