Friday, September 27, 2013

Succesful Living from Diesel

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September 25th, 2013 - 6:58 PM 65 degrees ......


Page 11



A cool Fall evening was the perfect setting for the Diesel "Successful Living" event.   The clever strategy has patrons visiting several Italian owned, design oriented retail locations in SoHo.  Foscarini at 17 Greene Street, Scavolini at 429 West Broadway and Moroso & Zucchi located at 146 Greene Street all played host to hundreds of design conscious party goers.  .

Diesel gave all guests incentive to attend each location with a hole punched card that was used at the entrance of each location.  Once all three holes were punched in your card, you could retrieve a bottle of Italian Virgin Olive Oil as your parting gift.  Clever, clever Diesel - we enjoyed your Autumn Stroll Soiree.



Peter, Carol Van Der klooct
 and Windy
Carol, Rio, Danielle and Peter

Scavolini party goers
Scavolini entrance
Party goers at Moroso & Zucchi


Light fixtures at Moroso & Zucchi
Peter and Rebecca Goldberg from Diesel
Michael Reagan, Mario Milana and Jessica Pearson

Inside at Moroso & Zucchi
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About The Editor

A Design Industry Blog highlighting events, product launches and parties specifically focused in the Fashion, Real Estate, Interior and Architecture design communities. It has become a selective society focused Chronicle that has garnered an increased following of high profile professionals.

Manager, Business Development - A luxury publishing company expanding the sublime world of art, history and inspiration. Responsible for setup and coordination of the mass production of custom furniture collection. .

-Director, Sales and Marketing - A multi-faceted design driven company that creates and manufactures' distinctive modern furniture, lighting and accessories. - Responsible for 1.74 million (average) in annual sales for East Coast accounts for the past 5 years for NIEDERMAIER New York and instrumental in evolving a former retail operation into a successful trade resource. - Develop marketing and correspondence to Interior Design community. - Grow and maintain client roster with more than 2300 current design professionals. - Manage event planning and production for; product launches, artist exhibitions, magazine promotions, designer show houses and designer presentations. - Design and execute lobby window displays, tradeshow vignettes, showroom visuals, showroom floor plan and designed several successful furniture collections sold exclusively at NIEDERMAIER. - Hire, train, motivate all East Coast employees for various sales and support positions. - Manage day to day operation for a modern, multi-line, fast paced showroom. - Market product and services to Architects, Interior Designers, Retail Visual Designer and building developers.

Born in Santa Fe, New Mexico and raised in the small city of Las Cruces.
BBA from University of New Mexico
+ 3 years at UC Berkeley's Interior Design School. Resided in Albuquerque, San Francisco, Los Angeles, London, New York Member of: ASID, IIDA, Design Lab 13, NYC Film Critic Association