Monday, May 5, 2014

Tom + Lorenzo's Book Signing - Emmett McCarthy EMc2

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Saturday, May 3, 2014 2:57pm 68 degrees



Trend alert: the classic garden party is back in style.  You don't need "sweet tea" or a "tea dance" to gather a good fashion crowd these days.  Emmett McCarthy, well -known fashion designer and owner of the long established NoLIta store Emmett McCarthy/EMc2, hosted a book signing party in his urban courtyard for the spectacular blogging duo Tom Fitzgerald and Lorenzo Marquez.

The pop culture blog Tom and Lorenzo started posting their humorous introspective about Project Runway in 2006, originally calling their blog “Project Rungay.”  Now the "Tom and Lorenzo" site has evolved to cover a fashion mix of their favorite television shows; Rupaul's Drag Race, Dowton Abbey, Mad Men, Red -Carpet fashion and so much more.


It is no big secret about the popularity of Tom and Lorenzo's site. Hundreds of loyal readers and followers lined up on Saturday afternoon for a humorous chat, to pose for a group selfie and to purchase the new book, "Everyone Wants to Be Me or Do Me". Enthusiastic chatter hummed over the urban garden attached to the back of the EMc2 store.  All shapes,sizes, colors and generations were represented and that's just the fashion.


The book:Everyone Wants to Be Me or Do Me.”  takes the air out of celebrity worship, offers inspiring style advice, and empowers the reader with humorous insights, all at the same time. The paperback was available for $17.50.  There was refreshing Mas de la Dame rose wine, sparkling water, assorted sandwiches and a wonderful whimsical wedding cake (the duo were married in the same garden almost a year ago).


The Garden Party was a big success. Thank you Emmett, Tom and Lorenzo for bringing back a little afternoon delight on a gorgeous Spring day.  Your event was a colorful reminder that daytime gatherings can be festive and fashionable.



Emmett McCarthy greets the crowd in front of his popular downtown store 
Lorenzo - super fan and Tom
EVERYONE wants to be ME or do ME !


the popular blog duo graciously spent chatter minutes
with each and every fan in attendance


GARDEN PARTY at the Emmett McCarthy Boutique (EMc2)
Book publishers and agents were in attendance
for the afternoon delight

super fashion hero Emmett fights fashion crime with
dynamic duo Tom and Lorenzo
Jorge is saying....
"hmmm, I think she just stole my slice of cake" . . . .
9 year old Sofia (celebrating her birthday ) has been following
Tom and Lorenzo for years
Lia (owner of Bread Restaurant), Alla and Ina
sunglasses are very popular at Garden Parties


Everyone wants to be me or do me . . . . 


Ann in stripes is a good thing because everyone wants to be her or do her !!
Lorenzo - Emmett - Tom - Tom
Marsha gets a photo with the dynamic author/blogger duo


There are 2 other layers missing from this cake
We love Emmett McCarthy's collection - we both bought the same top






John arrived at 1:30 and saw the long line of people excited about having
their book signed by Tom and Lorenzo
Harrison was ringing up book sales and fashion sales during the
Garden Party book signing
Yours truly and the famous authors


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1 comment:

  1. It was so lovely to meet you! I was thrilled to be part of the party. :)

    ReplyDelete

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About The Editor

A Design Industry Blog highlighting events, product launches and parties specifically focused in the Fashion, Real Estate, Interior and Architecture design communities. It has become a selective society focused Chronicle that has garnered an increased following of high profile professionals.

Manager, Business Development - A luxury publishing company expanding the sublime world of art, history and inspiration. Responsible for setup and coordination of the mass production of custom furniture collection. .

-Director, Sales and Marketing - A multi-faceted design driven company that creates and manufactures' distinctive modern furniture, lighting and accessories. - Responsible for 1.74 million (average) in annual sales for East Coast accounts for the past 5 years for NIEDERMAIER New York and instrumental in evolving a former retail operation into a successful trade resource. - Develop marketing and correspondence to Interior Design community. - Grow and maintain client roster with more than 2300 current design professionals. - Manage event planning and production for; product launches, artist exhibitions, magazine promotions, designer show houses and designer presentations. - Design and execute lobby window displays, tradeshow vignettes, showroom visuals, showroom floor plan and designed several successful furniture collections sold exclusively at NIEDERMAIER. - Hire, train, motivate all East Coast employees for various sales and support positions. - Manage day to day operation for a modern, multi-line, fast paced showroom. - Market product and services to Architects, Interior Designers, Retail Visual Designer and building developers.

Born in Santa Fe, New Mexico and raised in the small city of Las Cruces.
BBA from University of New Mexico
+ 3 years at UC Berkeley's Interior Design School. Resided in Albuquerque, San Francisco, Los Angeles, London, New York Member of: ASID, IIDA, Design Lab 13, NYC Film Critic Association