Tuesday, November 4, 2014

ASSOULINE takes Piccadilly

Comments Comments
 Tuesday 28th October 2014, 6:12pm 16 celcius

After much anticipation, Assouline’s first international flagship boutique, dedicated to a luxury lifestyle opened its doors with a glamorous launch party. 


I'm so excited by the guest list you may read the names in the next paragraph. More than 300 guests gathered to celebrate a remarkable  20 Years of ASSOULINE culture as well as the launch of their newest publication. Valentino: At The Emperor’s Table. Mr. Valentino Garavani was present and signing copies of his elegant new book. 




The Assouline tome, which has an introduction by 
André Leon Talley, shows how Garavani has turned his eye to designing his residences and hosting gatherings at them. During the evening, Garavani noted that his approach to entertaining isn't so different from his approach to design. “I told [Assouline] it was not very far from my evening gowns and my creations — it’s joyful beauty,” he said of his inspiration.




Some of the distinguished guests included . . . . 
Mr. Giancarlo Giammetti, Mario Testino, Stanley Tucci, Suzy Menkes, Carlos Souza, Duchess of Marlborough, Princess Pavlos of Greece, Roland Mouret, Colin Callender, Charles and Pandora Delevigne, Nicky Haslam, Tamara Beckwith and ex-King Constantine of Greece. 

Some prominent PRESS included . . . . The Telegraph, L'OFFICIEL, Daily Mail, Architectural Digest, London Evening Standard, Vogue, WWD, HELLO, Book Moda,Tatler, Fashionel . . . .I could go on and on . . . . photographers Nick Harvey, David Benett, Tim Jenkins and Dominic O'Neill.

Following extensive refurbishment, ASSOULINE has taken over 196A Piccadilly, London. Designed by Sir Edwin Lutyens in 1922 it has become one of the most 
iconic locations in the city.

Martine and Prosper Assouline are broadening the brand 
au-delà des livres with the opening  of Maison ASSOULINE" on Piccadilly. The 5,400-square-foot flagship exhibition space has a bookbinder corner, an expansive ground-floor café serving beautiful plates of delicious delicacies and a clever series of oxygen cocktails, orchestrated by Dr. Nadia Volf, one of Assouline’s new authors.

One wall is covered top to bottom with almost 5000 books, while another is dedicated to the Ultimate Collection of glorious coffee-table books. Featured is an immense Deco glass/mirror showcase filled with a new collection of LUXURY leather goods ranging from wonderful WALLETS, sophisticated PASSPORT COVERS, couture carrier bags and portfolios all embossed with Assouline’s signature "didot" MOTIF.

“This is a candy store for culture,” said Prosper Assouline, who founded the publishing house with his epouse qui a beaucoup d'allure Martine in 1994. 

Upstairs, there are two rooms that Assouline calls their “cabinets of curiosities” filled with antiques,  exquisite tribal masks, vintage typewriters and a catalogue raisonné of Rembrandt’s works. A larger beautifully paneled room nearby showcases an amazing marble bust of the emperor Hadrian as well as selections from the new furniture collection which clients can custom order.

Thank you ASSOULINE your magnificent event was an energetic cultured entertaining education for all.#KRUG



Martine and Prosper Assouline with Valentino
ribbon cutting ceremony to begin the evening
Nati Abascal with Tatiana Korsakova
Mr. Giancarlo Giammetti
de bons moments avec des amis
#Vogue #Architectural Digest #London Mail 
Artist Ruben.Alterio with resplendent Martine
radiant Kylie Minogue
Andre Balazs + Kylie Minogue +Valentino

Hugh Grant + Prosper Assouline
Martine and Prosper Assouline with Anne Hathaway


Carlos Souza, Anne Hathaway, Alexandre Assouline, Adam Shulman
Live Performance by Carlos and The Gypsy Kings

Interiors Room

cabinet of curiosities



Mark Francis Vandelli

Lucy Watson
Valentino with Martine and Prosper Assouline

P.73

#MAISONASSOULINE #ASSOULINETAKESPICCADILLY #STYLE #GLAMOUR #EVERYTHING


Tags :

No comments:

Post a Comment

Popular Posts

About The Editor

A Design Industry Blog highlighting events, product launches and parties specifically focused in the Fashion, Real Estate, Interior and Architecture design communities. It has become a selective society focused Chronicle that has garnered an increased following of high profile professionals.

Manager, Business Development - A luxury publishing company expanding the sublime world of art, history and inspiration. Responsible for setup and coordination of the mass production of custom furniture collection. .

-Director, Sales and Marketing - A multi-faceted design driven company that creates and manufactures' distinctive modern furniture, lighting and accessories. - Responsible for 1.74 million (average) in annual sales for East Coast accounts for the past 5 years for NIEDERMAIER New York and instrumental in evolving a former retail operation into a successful trade resource. - Develop marketing and correspondence to Interior Design community. - Grow and maintain client roster with more than 2300 current design professionals. - Manage event planning and production for; product launches, artist exhibitions, magazine promotions, designer show houses and designer presentations. - Design and execute lobby window displays, tradeshow vignettes, showroom visuals, showroom floor plan and designed several successful furniture collections sold exclusively at NIEDERMAIER. - Hire, train, motivate all East Coast employees for various sales and support positions. - Manage day to day operation for a modern, multi-line, fast paced showroom. - Market product and services to Architects, Interior Designers, Retail Visual Designer and building developers.

Born in Santa Fe, New Mexico and raised in the small city of Las Cruces.
BBA from University of New Mexico
+ 3 years at UC Berkeley's Interior Design School. Resided in Albuquerque, San Francisco, Los Angeles, London, New York Member of: ASID, IIDA, Design Lab 13, NYC Film Critic Association